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Note: The links on this page to Flodesk are affiliate links. 

This episode is for you if:

• You want insiders information on the latest news in the creative market
• You want a behind the scenes of how two boss women created software that’s crushing it 
• You want to increase your email marketing game (list building on fleek)

“People really need an easy beautiful email marketing solution that actually matches your brand.”  

 

Here’s a challenge for you: Checkout Flodesk and try NOT to fall in love. 

I dare ya (Sandlot style). 

You’re probably thinking, yeah yeah Lander, I need to add another thing to my list. But, here’s how it goes down.

You checkout Flodesk. You’re enthralled by the stunning templates (eye candy). And, then you’re curious.

Huh, can I actually create something like this for my brand? 

So, you start to plugin your logo in a template…

… BOOM. 

You’re sold. 

Done-zo. 

This email marketing software will blow your mind with how easy it is to write emails that are visually enticing… and here’s the real kicker… you don’t need a team of people to create it (or figure it out). 

Behind the Scenes: For me it was about– how do we democratize access to the highest converting channel (email) so someone who is a solo-preneur can run just as successful and email marketing campaign as the Airbnb’s of the world. – Martha Bitar

 

3 Ways to Use Email Marketing to Grow your Business:  

 

Here are three key ways to list building with Flodesk. 

1. Decide what your call to action (CTA) is going to be

You have to have a clear idea in your mind of what the ask is (the CTA) you’re going to make. Maybe it’s “buy my course” or “book a session.” 

Potential Roadblock: A lot of women entrepreneurs tend to push back the idea that we’ll make a sale or ask for a sale. This is NOT okay. 

Push Through: At the end of the day, yes, we’re building businesses we’re passionate about but you’re also building a business. It’s important that your business is sustainable because that means you can continue serving your clients and continue to do what you love. 

2. Grow your list from the beginning

Martha gives a great breakdown of how to get started inside the episode, you can also grab my FREE mini-course on how to write a welcome series! I cover all you need to know to get started on the right foot (without all the overwhelm). 

Potential Roadblock: Overwhelm! You just don’t know where or how to get started. 

Push Through: If you have a website, create an opt-in form. Provide something of value in exchange for their first name and email (Already overwhelmed? go ahead and grab my free course right over here!) 

3. Nurture your Audience 

Create a welcome sequence to build your authority (make’em fall in love with your brand). Then send out a weekly, bi-weekly, or even monthly newsletter. 

Potential Roadblock: I don’t want to email my followers very often because I don’t want to spam them! 

Push Through: You have to put yourself out there! And, with Flodesk, Martha gets messages constantly about how much audiences LOVE the emails they’re getting. The responses are unreal. 

Pssst! I cover all of this in the FREE mini-course on how to write a welcome series! I want in! 

 

 

Flash Round:

Favorite Online Management Tool: Notion + Slack

Planner: Notion + physical journal + Apple Notes

Inspirations in Online Business: Jenna Kutcher

Fun Fictional Read: Lean Startup  + Rework

Drink of Choice:  Pu Erh Tea + Red Zinfandel 

 

Resources:

Flodesk 

How to Write a Welcome Series – Free Mini-Course! 

 

 

 

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