Welcome to the Online Success Collaborative Podcast!

Listen in for the latest tips in building an online presence that allows you to work smarter not harder for your business.

My mission is to help you run a smooth business and have fun along the way

Below is an interview series with professional entrepreneurs who share their journey. Let’s hear from the pro’s

How to Make More Sales in your Next Launch

Today, I’m honored to introduce you to Brenna McGowan. Brenna is an award winning copywriter, sharing the nuts and bolts of writing pre-launch copy that converts. She will teach you how to get your audience ready and excited for your next launch.

How to Make More Sales in your Next Launch- with Brenna McGowan

Click to listen in: iTunes – Google Play

Show Notes:

Want more sales in your business? Effective promotion can lead to more conversion. But what’s at the core of a successful promotion campaign? It’s great copywriting.

In this episode, Brenna McGowan, award-winning copywriter, is going to share her expertise on the nuts and bolts of: writing pre-launch copy that converts, her business wins, and the benefits of promotion. Most importantly, she’ll teach you how to get your audience excited for your next offer or promotion, so they’re ready to buy before the launch!

We also discuss:

Brenna’s journey from social media manager to award-winning copywriter.
4 major ways to improve your business sales:

Why research is so important in writing effective copy.
The importance of looking at your analytics to pinpoint things that move people.
Create a plan based on your research and analytics.
Have an effective strategy to create and post content on the different social media platforms.

3 beliefs that your consumer has to have to purchase your offer or product.
How online and offline strategies can be used to persuade clients to buy from you.
Brenna’s amazing wins in business.
The internal benefits of going through a promotion period in your business.
Types of content you need to create and publish.

Links:

Hello, I’m Lander Sulser. Tucked away in Eastern Montana, I’m a copywriter, podcaster, and educator with a mission to help you grow your online business. Pastry in hand and coffee brewing, you’ll find me adventuring, writing, and trying–but never succeeding– to tire my Australian Shepherd.

More about me