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Listen in for the latest tips in building an online presence that allows you to work smarter not harder for your business.
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Grow Your Business with Pinterest
Pinterest strategist, Vanessa Kynes shares how she built a successful work from home job to support her family and their mission. She helps creative small businesses grow using Pinterest.
Grow you Business with Pinterest | Vanessa Kynes
Click to listen in: iTunes – Google Play – Spotify
This episode is for you if:
- You want creative ways to grow you business online (Pinterest advice!)
- Learn how to build your authority online to grab those dream clients
- You know a few more productivity hacks will never hurt your business
The “how-to” of building your authority online:
The real secret in online business is growing your authority in the right places online, which means knowing where your audience is looking, researching, and hanging out online.
For her own business growth as a Pinterest strategist, Vanessa created a blog and started educating and showing value related to her business. She showed up each week with new content and started a Youtube channel.
“Within 6 months I was getting interested viewers and more eyes on me. I was able to build that know, like, trust factor”
Now, this means showing up consistently every week for 6 months to see real results.
One fast track to growth for Vanessa has been working with key clients that create key referrals. This means staying within your niche, identifying “key clients” and pitching yourself like crazy. All of that committed grown and education you’ve offered will really help with landing these clients
Pro tip: Show that you’re the expert in what you do. The easiest way to show up online was to show value, teach, and educate. Choose what you can provide value on, then teach and educate your people!
There could be a million other Pinterest experts out there.
There could be a million other experts in your field. But, if someone discovers you first and starts to follow you, in their mind… you’re the expert.
Tips for Success in your Business
Vanessa shared what’s helped her find success in online business. Here are they are listed just for you:
- Showing up and doing the work
- Responding to clients and being relational
- Providing strong content on your website (content that helps others take action and move their business forward)
- Moving traffic to your website through Pinterest and SEO
- Establishing your Know, Like, Trust factors
- Tailwind Tribes
- Maintaining productivity
“Productivity is one of my love languages. I have an hour by hour schedule in my planner and a Trello board with to-do’s each week. ”
Read: Deep Work by Cal Newport
BONUS: Here’s some tips for moving past the windows of doubt:
1. Surround yourself with people who will cheerlead for you
2. Recognize that a lot of brand awareness needs to happen before you start making a lot of money or hitting it big. Keep your expectations realistic and keep doing the work!
Pro Tip: The people who are really successful are good at ignoring the distractions when they need to get the work done.
Flash Round:
Favorite Online Management Tool: Tailwind
Planner: Emily Ley’s Planner
Inspirations in Online Business: Katelyn James
Fun Fictional Read: Minimalism: Live a Meaningful Life
Drink of Choice: Dry Champagne, Sparkling Rose, or a Margarita
Resources: Vanessa’s Website
Hello, I’m Lander Sulser. Tucked away in Eastern Montana, I’m a copywriter, podcaster, and educator with a mission to help you grow your online business. Pastry in hand and coffee brewing, you’ll find me adventuring, writing, and trying–but never succeeding– to tire my Australian Shepherd.