Welcome to the Online Success Collaborative Podcast!
Listen in for the latest tips in building an online presence that allows you to work smarter not harder for your business.
My mission is to help you run a smooth business and have fun along the way
Below is an interview series with professional entrepreneurs who share their journey. Let’s hear from the pro’s
3 Mistakes Creative Entrepreneurs make that keep them broke (and what to do instead)
The power of connection can be one of the strongest tools a business owner can have. This guest knows that more than anyone, and has focused her online career around that idea. On today’s podcast, Tara Prendergast shares how she used the power of community and membership in her business to support creatives.
3 Mistakes Creative Entrepreneurs make that keep them broke
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Show Notes:
Memberships and communities are great ways to strengthen the bond between you and your audience. On today’s podcast, Tara Prendergast shares how she used the power of community and membership in her business to support creatives. Tara is a TEDx speaker, and founder of Bite the Biscuit and the Biscuit Factory, an online community for creatives. Learn how she supports creatives in their entrepreneurial journeys in this episode.
- Tara gives us a brief introduction about herself and her business.
- The reason why she shifted her business online.
- Tara’s shares details about her TED Talk.
- Why you should focus on engagement and connection with your audience instead of growing your number of following.
- Tips on growing your audience while focusing on conversion.
- Reasons why Tara chose a membership model and how she serves her clients and students through her membership.
- Experiencing burnout as an entrepreneur and creative.
- How to figure out the best offer that fits you.
- Things she looks forward to in the next year with her business.
Links:
Growing your audience is important. Of course, it’s the visibility piece. But it can’t just stop there. And I think people are getting stuck there… That’s just the top of the pile of the activity that you need to succeed in having a profitable business. But if you’re not converting the audience into sales, you have a hobby.
You have 20,000 followers or 50,000 followers, but you might not be making any money at all. It looks fantastic but the reality is, a robust business is not built just on that metric. So just be careful with that.
When you get creative people together, it allows them to feel acknowledged and understood in a way that other groups of people do not actually understand.
Our membership facilitates rather than just teachers. That part is very, very beautiful and organic in its essence.
Creative people have a love affair with their work, whether it be good or bad, they stick with it, because they’re in love with that. The money thing comes after. So they’re not in it for the money. They’re in it to create. And they’re in it to have that love affair.
Hello, I’m Lander Sulser. Tucked away in Eastern Montana, I’m a copywriter, podcaster, and educator with a mission to help you grow your online business. Pastry in hand and coffee brewing, you’ll find me adventuring, writing, and trying–but never succeeding– to tire my Australian Shepherd.